WhatsApp Business API: what it can automate for your business

Your customers already use WhatsApp every day. The WhatsApp Business app works for one phone and a few people. The WhatsApp Business Platform (often called the API) lets your website, store or software send and receive messages automatically.

App or API?

• WhatsApp Business app: free, one or a few devices, manual replies, quick replies and a simple catalogue.
• WhatsApp Business Platform: connects to your systems, supports a team inbox, automated messages and integrations. It is accessed through Meta directly or through an approved provider, and conversations are charged according to Meta's pricing.

What you can automate

Orders and deliveries

Send order confirmations, dispatch updates and delivery notifications directly from your store or software.

Appointments and reminders

Clinics, salons, gyms and service businesses can send booking confirmations and reminders that reduce no-shows.

Payments and invoices

Share invoices, payment links and receipts, and remind customers about due payments.

Support

Route customer questions to the right team member in a shared inbox, with history in one place.

Rules to know

• Customers must opt in to receive messages from you.
• Messages you start, such as reminders, must use templates approved by Meta.
• Respect quiet hours and give customers a way to stop messages.

Where to start

Pick one high-volume message your team sends manually every day, such as order updates or appointment reminders, and automate that first.

We connect WhatsApp to websites, stores and business software as part of our custom software and e-commerce work. Talk to us about your use case.