How to speed up a slow business website

Visitors leave slow websites before they read a word, and Google uses page experience signals, including Core Web Vitals, when ranking pages. Speed is not a technical luxury; it is part of how customers judge you.

Measure it first

Open PageSpeed Insights and test your home page and one service page on mobile. Note three numbers:

• LCP (Largest Contentful Paint): how quickly the main content appears. Aim for under 2.5 seconds.
• INP (Interaction to Next Paint): how quickly the page responds to taps. Aim for under 200 milliseconds.
• CLS (Cumulative Layout Shift): how much the page jumps while loading. Aim for under 0.1.

The fixes that usually matter most

1. Images

Oversized photos are the most common problem. Resize them to the size they are shown, use modern formats like WebP, and lazy-load images below the fold.

2. Too many plugins and scripts

Chat widgets, sliders, trackers and page builders each add JavaScript. Remove what you do not use, and load the rest after the page appears.

3. Fonts

Use one or two font families, host them yourself, and preload the main one.

4. Hosting and caching

Cheap, overloaded hosting makes every page slow. Good hosting, page caching and a CDN such as Cloudflare make a large difference.

5. Layout shifts

Give images and embeds fixed dimensions so text does not jump as they load.

When to rebuild instead of fix

If your site runs on an outdated theme with dozens of plugins, a clean rebuild is often cheaper than repeated fixes, and it usually improves design and SEO at the same time.

Want to know where your site stands? Request a free website audit and we will send you the top fixes in plain language.